A card that pays in stock

A product strategy question from a product manager interview, set at Tejas Invest, a fictional investing / brokerage, credit company.

The question

Skills this case tests

A starting structure

Value of the card to Tejas = interchange share + revenue kept through lower churn − programme cost

How to approach this case

Ask what the card is for before judging it: new revenue, keeping valuable users, or less dependence on market cycles. Then understand the business behind the question, where Tejas's revenue comes from, how concentrated it is, and how it behaves in a downturn. Work out what Tejas actually earns per card after rewards and any partner's share, and compare building, partnering and skipping, including who would hold the credit risk. Think about who should be offered the card first and what happens to the brand if many applicants are turned down. Rewards paid in shares may raise regulatory questions, so ask. A strong close gives a conditional answer, a pilot with a matched control, one primary metric, a short list of guardrails and a clear condition for stopping.

The full method for strategy, pricing and growth questions

After the mock interview you get scores on five skills, what to fix with quotes from your answers, and the ideal path for this case.